Released on: September 17, 2008, 9:06 am

Press Release Author: Innovation International Americas

Industry:

Press Release Summary: New service helps drive awareness of emerging companies in
order to facilitate IP commercialization efforts

Press Release Body: New York (September 17, 2008) – Innovation International
Americas (IIA), a leading provider of intellectual property commercialization
services, today announced the addition of the Promotional Opportunity Reports
Service to its suite of services.

With offices in New York City and the Bay Area and serving the global intellectual
property community, IIA focuses on streamlining the exchanges between intellectual
property owners and organizations seeking to enhance their IP portfolios, boost
product development strategies, strengthen their position in the marketplace and
maximize the return on their IP portfolio investment. IIA’s Promotional Opportunity
Reports identify pertinent North American media opportunities for companies seeking
to promote their technology in the marketplace.

“Once a company is ready to market its intellectual property, the marketplace’s
perception of that organization greatly impacts its ability to secure favorable
deals,” said Donald Bouchard, president and CEO of IIA. “Effectively and
consistently promoting a company’s message to its target market by leveraging media
opportunities contributes to build credibility in the eyes of potential licensing
partners and investors. The first step to achieving media coverage is to identify
media opportunities.”

IIA’s Promotional Opportunity Reports provide IP owners with a comprehensive list of
media opportunities in magazines, journals, TV, radio, news services and blogs that
target a company’s desired market, based upon its unique business requirements. This
service is available as one-time report or a subscription of three, six or twelve
months featuring regularly updated information.

Contact IIA at (212) 370-5000 x45 or sales@iiaip.com for additional information.

About Innovation International Americas
Based in New York City and the Bay Area, Innovation International Americas (IIA) is
a premier provider of IP commercialization services to companies and academic
institutions. IIA offers a full suite of services to help customers maximize the
value of their companies, generate and maintain revenue streams, as well as continue
to foster innovation. IIA services include IP marketing, in/out licensing, IP
valuation and IP market assessment. For more information visit www.iiaip.com.

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Media Contact:
Heather Hefner
919.459.6454
heather@largemouthpr.com


Web Site: http://www.iiaip.com

Contact Details: Heather Hefner
919-459-6454
heather@largemouthpr.com